A holiday shop local campaign is a great way to show your support for the community and to promote local businesses. By shopping locally, you are supporting the local economy and helping to create jobs. In addition, you are also helping to keep your community unique.
There are many benefits to launching a holiday shop local campaign. First, it helps to build relationships between businesses and the community. Second, it fosters goodwill and strengthens the local economy. Finally, it helps to promote and incentivize shopping locally.
Here are some tips from the Charlevoix Area Chamber of Commerce on how your business can benefit from a holiday shop local campaign.
How Your Business Can Incentivize Shopping Locally during the Holidays
Incentivizing shopping locally is a great way to increase foot traffic and sales during the holidays. Offer discounts, coupons, or special deals only for those who shop at local businesses. SaaSquatch notes that you can also offer loyalty programs or enter customers into drawings or contests when they shop locally. Get creative and have fun with it!
Getting a Shop Local Campaign Started Using PDFs
Launching a holiday shop local campaign is easy and can be done with little to no cost. First, decide what type of campaign you would like to run. There are many different types of campaigns, so choose one that best fits your business and the community you wish to support. Next, develop a plan and set some goals. Once you have a plan in place, start promoting your campaign.
Use social media, email marketing, and your website to spread the word. When you’re generating marketing materials to post online, using PDFs is recommended. PDFs are versatile to use when editing and updating content when you use a free PDF editor tool. Plus, customers can readily view PDFs on everything from a Mac or PC to a tablet or smartphone.
Finally, make sure to measure your results so that you can adjust your campaign as needed.
Promoting Your Holiday Shop Local Campaign
There are many ways businesses can promote a holiday shop local campaign. LocaliQ suggests starting your planning and executing early. First, use social media to spread the word about your campaign. Use hashtags, post flyers and posters in visible locations, and host events. You can also promote your campaign through email marketing, word-of-mouth, and by partnering with other businesses. Make sure to be creative and have fun with it!
How to Foster Goodwill in the Community During the Holidays
Fostering goodwill in the community is easy when you partner with other businesses to support a holiday shop local campaign. By working together, you can show customers that you care about more than just making a profit; you care about giving back to the community as well. In addition, by promoting shopping locally, you are helping to keep money in the community which benefits everyone involved.
What Businesses Can Do to Support One Another with Joint Marketing and Co-Hosted Events
One of the best ways businesses can support one another is by joint marketing and, as Eventbrite points out, co-hosting events that will drive foot traffic. This shows customers that there is strength in unity and that local businesses are committed to supporting one another. When businesses come together, they can create a powerful force that benefits everyone involved—including the customer.
A holiday shop local campaign is a great way for businesses to show their support for the community while also promoting their business. There are many benefits to launching a holiday shop local campaign including building relationships between businesses and the community, fostering goodwill, strengthening the local economy, and promoting shopping locally. If you are thinking about launching a holiday shop local campaign for your business, use these tips as a guide!
If you’re ready to grow your business with the help of great local resources and partnerships, join the Charlevoix Area Chamber of Commerce.