UpNorthLive 7&4 / UpNorthLive ABC / UpNorthLive.com

WPBN/WTOM, UpNorthLive 7&4, is the local NBC broadcast station, and WGTU/WGTQ, UpNorthLive ABC, is the local ABC affiliate, serving the Traverse City-Cadillac broadcast market.

UpNorthLive 7&4 provides 4 ½ hours of live news programming daily, Monday-Friday, including UpNorthLive News Today from 4:30-7:00 a.m., UpNorthLive News at 5pm, 6pm and 11pm. Weekend News programming includes UpNorthLive News at 6pm and 11pm.

Marc Schollett and Amanda Skrzypchak anchor the evening newscasts. Marc Schollett is an award-winning journalist, receiving the Edward R. Murrow Award for an investigative documentary about the former Big Rock Nuclear Power Plant. Amanda Skrzypchak joined the UpNorthLive News team in October 2020. Prior to joining the UpNorthLive News team, Amanda worked in Fort Myers, Florida at the NBC affiliate station.

UpNorthLive.com dominates the local digital landscape, receiving over 3.1 million pageviews per month, and over 1.9 daily users. UpNorthLive News powers two mobile apps – UpNorthLive News and UpNorthLive Weather. Currently, UpNorthLive’s facebook page has over 221,000 likes, and over 41,000 twitter followers.

UpNorthLive offers a full-service production suite, producing commercials, long form video, graphics, web banners, etc.

A variety of advertising options are available to suit all business needs including, but not limited to, broadcast, online, social media, OTT, Email Marketing, Smart Mailers, Contesting. Our Sales team finds the advertising vehicles that target your customers and work within your advertising budget.